Your CRM Shouldn't Cost More Than Site Office Rent
Sell.Do: Rs.4.2 lakh/year for 10 users at Rs.3,499/user/month. Real Desk: flat rate.
Real Desk vs Sell.Do
Simpler, more affordable. Sell.Do has served 1,000+ real estate companies since 2011. But if you're a developer or broker who wants a CRM that's focused, affordable, and fast to deploy — without paying for features you'll never use — there's a better option.
Why Developers Are Switching
Feature-rich, sometimes too rich. Real Desk keeps teams selling.
- Follow-Ups
- WhatsApp-first
- Automated WhatsApp and SMS sequences, not a buried marketing module
- To Go Live
- Days
- Focused onboarding vs weeks of enterprise setup
- Pricing
- Flat-Rate
- Doesn't scale per-user like Sell.Do's ₹3,499/user/month
Feature-by-Feature Comparison
See how Real Desk compares to Sell.Do across the features that matter most.
| Feature | Our pickReal Desk | Sell.Do |
|---|---|---|
| Pricing Model | Flat-rate pricing that doesn't penalise team growth | Rs.3,499/user/month — costs scale with every hire |
| Complexity | Focused on what matters: leads, pipeline, site visits, follow-ups | 50+ feature modules including call centre ops, GPS tracking, post-sales accounting |
| Setup & Onboarding | Go live in days with guided onboarding | Claims 7-day deployment, but enterprise features mean longer real adoption |
| Portal Integrations | Deep integration with 99acres, MagicBricks, Housing.com | Portal integrations available as part of massive platform |
| WhatsApp Communication | WhatsApp-first follow-ups and notifications | WhatsApp campaigns available but telephony issues reported |
| Performance on Slow Internet | Lightweight, fast UI — works in Tier-2/3 cities | Performance issues on slower connections reported by users |
| Channel Partner Portal | Simple broker portal with deal tracking and commissions | Complex partner management with ladder incentives |
| Site Visit Tracking | Built-in site visit scheduling and tracking | GPS-based field force management (overkill for most developers) |
| Post-Sales Features | Focused on pre-sales and sales — integrates with your existing accounting | Demand letters, GST accounting, customer ledgers (duplicates existing tools) |
| RERA Compliance | Documentation and audit trails that support your RERA paperwork | RERA compliance available |
| Market Presence | Growing in Indian real estate market | 1,000+ clients, 50M+ leads managed since 2011 |
| Multi-Project Management | Multi-project portfolio with consolidated view | Multi-project management available |
Why Real Desk Over Sell.Do?
Results without the complexity tax.
Stop Paying for Features You'll Never Use
Skip post-sales accounting, GPS and call-centre extras. Focus on leads, follow-ups, closings.
Works Where Your Sites Are
Lightweight, so it runs smoothly in Tier-2 and Tier-3 site towns.
Go Live This Week, Not Next Quarter
50+ modules take months. Real Desk: productive in days.
WhatsApp-First Communication
WhatsApp at the centre of follow-ups, not buried in a marketing module.
Built for Builders Who Build
No dedicated IT needed. Sell properties, not software.
When Does Sell.Do Make Sense?
We believe in honest comparisons. Sell.Do is a solid choice for certain use cases.
Choose Sell.Do if you...
- Run a large development company with 50+ sales reps
- Need built-in call centre operations
- Want post-sales accounting and demand letter generation in the CRM
- Have a dedicated IT team to manage complex software
Choose Real Desk if you...
- Are a small-to-mid developer managing 1-10 projects
- Want a CRM your team can learn in hours, not weeks
- Need affordable pricing that doesn't scale per-user
- Have sites in Tier-2/3 cities with variable internet
Frequently asked questions
Common questions about switching from Sell.Do to Real Desk.
Yes. While Sell.Do offers 50+ feature modules, many developers find it overly complex. Real Desk focuses on the features that drive revenue — lead management, site visit tracking, automated follow-ups, and channel partner management — at a lower price point.
Sell.Do charges Rs.3,499/user/month, which scales to Rs.4.2 lakh/year for just 10 users. Real Desk offers flat-rate pricing that does not penalise you for growing your team, making it significantly more affordable for most developers.
Yes. Real Desk deeply integrates with all major Indian property portals including 99acres, MagicBricks, Housing.com, as well as Facebook Ads, Google Ads, and website forms — with automatic lead deduplication.
Yes. Unlike Sell.Do which users report has performance issues on slower connections, Real Desk is built with a lightweight UI that works smoothly even in areas with variable internet connectivity — important for construction sites and smaller cities.
Yes. We provide assisted migration from Sell.Do including leads, contacts, pipeline data, and historical records. Our onboarding team handles the migration to ensure zero data loss and minimal disruption.
Ready for a CRM That Lets You Focus on Selling?
Choose simplicity over bloat. Real Desk is purpose-built for Indian real estate, without the enterprise price tag.
Better systems for a more human world.
We're a team of six engineers, designers and strategists building systems together. Every business has layers, and every engagement has taught us how they connect. We engineer software that outlives the people who built it. If something here sounds like your business, we'd be glad to talk it through.